A GLOBAL BRAND
Simplemente Madera Staff, Management Team & Shareholders have a conviction that becoming a Regional Brand is the catalyst factor for innovation, sustainability and sales volumes on all product lines to continue inspiring our team to set world class standards. Therefore, as part of our regional positioning and expansion strategy, Simplemente Madera has opened multiple representation offices in target Regions, as well as new production units in Central America and the British Virgin Islands to optimize our production capacities and logistics. This has started by opening our representation offices in the USA, Costa Rica and Panama, as well as permanent team and new production unit in the BVI’s.
Our experience and vertically integrated supply chain approach, delivers high quality products from the harvesting of raw materials, to the design process, engineering, production and logistics.
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The dream of adding value to agroforestry crops began when Matthew Falkiner and Eric Ponçon met for the first time at a coffee specialty convention in Philadelphia. Falkiner was presenting handcrafts made with coffee wood and Eric as an executive of an international coffee-trading group. It was here when Matthew, an architect and furniture designer, decided to go into business with the Ponçon family led by agronomist Clément-Marie and Eric Ponçon, who had already started a forestry project in which they set out to plant 2,000 hectares of noble wood species in Nicaragua. A year later, Matthew Falkiner created Simplemente Madera as an initiative to promote the beauty of local hardwood through better design and world class manufacturing practices, allowing small Nicaraguan workshops to have access to international high-end markets. The company became official in 2000, when the Ponçon family and Matthew Falkiner opened a showroom in Managua, which gave birth to Simplemente Madera Group as a production platform for sustainable design and manufacturing strategies using natural, renewable and certified materials.
A journey of discovery
Our projects express authenticity, style, history, culture and sustainability as the main sources of every design idea. From custom design furniture pieces to complete turnkey hospitality solutions, our work speaks for itself. Our team of Designers, Architects, Engineers, Interior Designers, Project Managers, Project Coordinators, Purchasing and Logistics Specialists, Artisans, Carpenters, and Furniture Manufacturing craftsmen are passionate and dedicated to providing our clients with quality and service beyond expectations and turning every vision into a reality.
Accountability, Integrity, Passion, Positivity, Respect and Teamwork.
We know our business is only as good as our people, and we make sure that our team knows they’re valued for the work they do and that we create value for each other and our community.
We are currently working on our team page section coming soon.
Head Furniture Designer @ Simplemente Madera
With 15 year experience work as a passionate furniture designer, Gustavo handles and negotiate contracts with hospitality industry clients and project directors of the furniture market sector. He has specialized in providing and designing furniture solutions for customers like: Four Seasons, Marriott, Olson Kundig, Meyer Davis, Gensler, Nespresso and other industry signature firms.
Commitment to integrity and ethics
“We are transparent & strive for win-win relationships” We demonstrate a commitment to integrity and ethics as we show respect for and value all individuals for their diverse backgrounds, experiences, styles, approaches and ideas and listen to others for understanding.
We strive for authenticity in everything we do
“The word “authentic” means you’re writing your own story “At Simplemente Madera we strive for authenticity in absolutely everything we do”. Being true, it’s being comfortable not just with who you truly are but also being willing to be that person to the best of your ability.
Committed to social and environmental responsibility
We work from a conviction that responsible business helps the society, the environment, increases efficiency, contributes to great products, good quality, reputation and enhances value creation in the longer term. “We are committed to social and environmental responsibility”